About Elena
Born and raised on Chicago’s South Side, Elena traveled the world before establishing her personal shopping and styling business in San Francisco in 2007.  In addition to her one-on-one time with clients, she has authored the widely-read Shopping Made Simple blog since 2008.  After becoming pregnant in 2010,  Elena started a second blog, Fashion Loving Mama, to bring her fashion-savvy and bargain-conscious tips to expecting and new moms.  Elena moved back to Chicago with her newly expanded family in 2011 and is ready to help you look your best.